Any business owner’s goal should be SUCCESS!

If you aim for success, you must do everything within your means to achieve that. Let’s face fact, you just don’t sit there in your house complaining about not getting as much profit as you want or expect. You have to keep moving with the times. You have to pour in and invest enough time, money and effort to get the profitable results want.

In any internet orientated business, you must aim high, just the same as a real world business. Over the last 12 months, I’d go so far as to say that the difference between ‘real-world’ and ‘online’ business’s has narrowed to the point that any eal world business that doesn’t have on ‘online’ presence is heading the way of the dinosaurs.

As a business owner, you need to maximize any and all of your internet and offline marketing strategies. The two should be linked. They are in todays business environment, the represent one and the same goal. Given the world wide marketplace that your business will be exposed to, you need to review what you have been doing, what you are doing and plan for what you will do next!

Now, one of the best marketing tools that is available to you in your online business, is having the ability to build a quality ‘potential’ customers list.

An opt-in list is the best, most effective and smartest option that you
can make to make it big. It is one thing to stay in business and it is
another thing to have a profitable business. So if you will be allowed
to choose, make use of the building list to ensure that profits will
keep coming in.
What is an opt-in list?
The opt-in list basically is just a list or a database of names and
email ads of people who have visited your website or made a purchase
through your website. The listing will allow the owner to send updates,
emails or promotions to those who are subscribed.
It is like an ordinary membership or mailing list in an ordinary shop
or club, only in this instance, the opt-in list is done online.
Why should I choose to put an opt-in list?
Any visitor that will come to your web site is a potential client. That
potential client means there is a potential sale and that potential
sale is a potential profit. Now, let’s say that you’ve made a good
internet marketing strategy as a result all these potential things have
been translated to actual client, sale and profit.
The next prudent thing to do is to not let all these productive efforts
be wasted. The next best thing to do is to get the email addresses and
other contact details of your clients because your present buyers can
still be your clients in the future.
Building a list will definitely work for your benefit. This will ensure
that you can maintain close contact and a good relationship with your
clients, especially the frequent visitors. This way you will have a
regular
This will also save you money, time and effort because once you come up
with a new product or new information, you know exactly who you will
send updates to because you have a definite market. This is one aspect
that you will have to maintain to have a steady source of income at the
least. Then the rest of your efforts will be to make the number of your
regular clients grow.
Some pointers in building your opt-in list:

1. You should put a ‘subscribe link’ or ‘subscribe box’ in your web
site. It is advisable to put it on all the pages. Then make sure that
it is strategically positioned, meaning it has to be easily located by
the visitors. The upper right hand corner of the page would be a good
position.

2. Promote your website and promote it even more to make give it more exposure and to get more subscribers.
3. Come up with contests or give away freebies and goodies that will
require visitors to give out their email ads to be able to join.
4. Give out information, articles and updates to your clients with
your links in it. Make sure that the information will be relevant to
the client.
5. Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.
6. Use your signature also to make your opt-in list expand. Every
time you send out messages the link information should be included.
7. Do some networking too. Join some forums or discussions and build
relationships with the people there. This way will also be a good way
for you to get more contacts and clients.
At the same time you should also know what you should avoid in building
an opt-in list. There is one thing that you should keep in mind as the
don’t’s of building a list.
Don’t ever spam your subscribers. It is best that you get permission
from your subscribers, or else you might end up with a bad reputation.
Avoid pop-ups too. They can sometimes annoy the visitors. There are
also pop-up blockers now. Your effort here might end up futile.
You should also refrain from flooding your subscribers with
information. You might end up as an annoyance that you might not get a
favorable result. There may be times that you’ll give relevant
information, but your clients may just dismiss it.
The benefits of having many regular subscribers are undeniable. They
will definitely keep your business going and you will definitely enjoy
the profits that will come in. Just remember that things don’t end
there.
Once you’ve built up on a substantial opt-in list, make sure that you
maintain it well. Keep in contact with your subscribers. Send them
updates. Give out special offers and helpful tips. Freebies will be
helpful too.

Just follow this and you’ll see, things can only get better.